Analysis of your website traffic is crucial to your business success. From the volume of the web traffic to what the visitors do, what pages they explore the most, to where they came from, how long did they stay on the page and bounced away you can find out everything by analyzing your website traffic.
BENEFITS OF ANALYZING WEBSITE TRAFFIC
To fully understand how site traffic analysis can contribute to your business success, here are some of the benefits listed below:
1. IDENTIFY NUMBER OF RANDOM HITS FROM TARGETED AUDIENCE
If you monitor your website traffic on a monthly or quarterly basis, you can easily differentiate the random hits to your website as opposed to the hits by your target audience.
Businesses that don’t analyze their site traffic movement often make assumptions for low conversion rate which are usually wrong.
However, through proper web traffic analysis tools you can identify and differentiate random hits and also find the underlying problem. For example sometimes business owners tend to focus their SEO strategies on keywords that have multiple meanings to generate more web visitors. It does attract visitors to your site, but many are not your target audience so once they browse through your site and find nothing what they thought you’d be delivering, and then they bounce away, increasing your site bounce rate. Now when you don’t use traffic analytical tools and monitor the volume and type of traffic in flow you’ll never be able to recognize the actual problem.
2. DEVISE ACCURATE WEB STRATEGIES
With the help of traffic analytical tools, you can understand if your web marketing strategies are actually paying off or not, and whether they are delivering the kind of results you expected them to.
By using various analytical tools you can evaluate your web strategies and lead generation and conversion rate and modify your strategies accordingly to ensure maximum sales.
3. MONITOR TRAFFIC MOVEMENT ON THE WEBSITE
Through analysis of your web traffic you can identify the pages your visitors usually go to. And using this piece of information, you can increase your search engine optimization for those pages and attract more visitors to your site.
4. MEASURING STICK
Traffic analytical tools have made it easy for business owners to set their desired traffic volume and conversion rate goals and after a period of the time specified in the plan, the results can be measured by the pre-set targets easily. The evaluation can help owners understand their flaws and devise their search engine optimization strategies accordingly.
5. PIN-POINT TRAFFIC DRIVEN ACTIVITIES
Through web traffic tools, you can also pin point the activities and campaigns that help generate more target audience on your site. You can see the traffic pattern and then focus more on that area. For example if your social media activities like Facebook campaign is directing more visitors to your official business site, then you can increase your time and budget for social media campaigns.
TOP 3 TRAFFIC ANALYTIC TOOLS
1. GOOGLE ANALYTICS
This tool gives you important insights on your web traffic generation and effectiveness of your marketing activities. It is easy to use and has flexible features that allow you to analyze and interpret data easily and devise better and more effective strategies accordingly.
2. ALEXA ANALYTICS
This shows traffic ranks. It will tell you how popular your website is. From your site reach to page views to audience data and clickstream, this analytic tool gives you information about all. It can help you view your competition traffic generating activities too through clickstream data.
3. PIWIK ANALYTICS
It provides detailed reports of your target segment including the search engines and keywords they use. With this information you can focus your SEO strategies on those particular keywords and search engines.
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