PAY PER CLICK| GOWEBLIVE.COM
When advertising on a content website, the site owner basically charges a fixed price instead of the bidding amount. But with search-engines, it’s slightly different. To get ad space in the top searches, advertisers have to bid on targeted keywords. The price is variable depending on factors like:
Simply stated, the more popular your targeted keyword, the higher the PPC bid will be to get ad space in the top results for that keyword.