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CHOOSING KEYWORDS S.E.O.

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Choosing Keywords for Search Engine Optimization

Author - Tim Weber, GoWebLive.com

Are you struggling to optimize your online presence? Wondering how to choose keywords for search engine optimization of your business website? If yes, then this definitely a must read for you!

Not many business owners know the art of using the right and effective keywords. They usually focus on keyword stuffing and incorporating as several keyword phrases in their website content thinking that it would help boost their search engine ranking. Well, this is a wrong strategy and as per the recent algorithm updates by Google Panda and Penguin strictly forbids keyword stuffing. It is considered to be a typical black hat SEO strategy which is no longer acceptable by Google. It is considered to be a web spam so you need to avoid it for sure.

Therefore, what business owners need to do to optimize their website’s search engine ranking is to use relevant keywords effectively where necessary. To ensure you use effective keywords, you need to choose them carefully.

HOW TO CHOOSE THE BEST KEYWORDS TO OPTIMIZE?

To help you choose the best keywords to increase your sites search engine optimization, here’s what you need to focus on:

1. SELECT KEYWORDS THAT ARE ACTIVELY SEARCHED

Try to choose words that have high keyword search volume; this shows that these are most popular and visitors use these terms to find service providers in your industry. For this you can use Wordtracker or Google Adword tool. Google Adword lists down keywords by competition, global and local monthly searches too.

2. FOCUS ON KEYWORD RELEVANCE

In the keyword search result you will come across several terms and phrases however, here you have to showcase your dexterity and choose the keywords that blend nicely and are relevant with your website content. If you focus on keywords that are popular but not relevant to your site’s content, you may never be able to achieve best SEO results. Why? This is because search engines now value keyword relevancy when they assign ranking to websites.

3. AVOID USING KEYWORDS WITH HIGH COMPETITION

Using Google Adword tool you can easily find out the competition on each relevant industry keyword. Now what you need to do here to ensure high search engine ranking is to avoid keywords with high competition and optimize on those that have low or medium competition. This is because high competition means that there are already many websites competing on the keyword which will make it very difficult to gain an edge and ensure a good ranking.

Therefore look for words that are relevant to your website content and also are low on competition. Using such words will help you strengthen your online visibility and generate more web traffic.

The best 2 locations to insert keywords when it comes to website are metadata and the web page content. Try to use 1 to 3 keywords per page and keeping the keyword density around 2 to 5%.

EVALUATE KEYWORD IMPACT THROUGH PAY PER CLICK RESULTS

To see the impact of selected keywords and phrases on your search engine ranking, you can use a pay per click program. This will help you evaluate your success ratio. After a few months, if you are not happy with the PPC results, you can modify your SEO keyword strategies and use other keywords for search engine optimization.

So, choose keywords for search engine optimization carefully and cleverly to ensure you boost your ranking and increase your online visibility to attract your target audience. If you are able to secure a high ranking on all popular search engines, you can easily boost your business sales and capture a greater market share.

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